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Item #:
192397651
Snsで家を売る 「タイパ時代」の営業術
Item #:
192397651
IMP 19
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What Stands Out
Social Media Strategy
Utilizes innovative social media techniques to effectively promote homes, catering to the fast-paced lifestyle of modern buyers while maximizing exposure.
Efficiency Focus
Designed for the 'time-saving' generation, this approach streamlines the home selling process, helping sellers to close deals swiftly without compromising quality.
Targeted Marketing
Employs targeted marketing strategies to connect with potential buyers, ensuring sellers reach the right audience and increase chances of sale.
Product Details
- 林尚弘氏（令和の虎二代目主宰／武田塾 創業者）推薦 “顧客は「誰から買うか」で選ぶ。その答えが詰まっている。” なぜ、いま「SNSで家が売れる」のか？ 住宅営業の「常識」は、完全に変わりました。 かつてお客様は7社ほどの展示場を回っていましたが、今は平均わずか2.8社しか訪問しません 。初回の商談が「事実上の決勝戦」 となっています。 さらに、お客様は「タイムパフォーマンス（タイパ）」を非常に重視しており、効率の悪い商談や、求めていない説明を嫌います。 では、この厳しい時代に、どうすればお客様に選ばれるのでしょうか？ 答えは、「何を買うか」でなく「誰から買うか」 です。 実際、住宅購入の決め手の約7割は「営業担当者」 というデータがあります。 本書は、住宅不動産業界を代表する戦略家・マーケターのひとりである著者が、Instagram、LINE、Zoom、YouTubeといったデジタルツールを駆使し 、お客様から「あなたから買いたい」と選ばれる営業術を徹底的に解説します。 ▼競合他社を圧倒するための具体的なノウハウが満載 ・お客様が展示場に来る前に勝負を決める「0次接客」 ・先行逃げ切り型の「ライン営業」 ・個人の力で売る「営業インスタ」 ・「アンバサダー・マーケティング」 ・「利益を守るコストダウン」 など… 住宅業界の方はもちろん、他社との差別化に悩む、すべての営業担当者と経営者必読の一冊です 。 ▼本書の構成 はじめに なぜSNSで家が売れるのか 第1章 「買う」の変化を捉える 第2章 集客を最大化するツール 第3章 商談の前後で勝負は決まる 第4章 お客様の心をつかむ営業法 第5章 利益を守る「コストダウン」の仕組み 第6章 すべての価値は「人」が生み出す おわりに 「人」への投資が勝敗を分ける時代
| Publisher | クロスメディア・パブリッシング(インプレス) |
| Publication date | December 12, 2025 |
| Language | Japanese |
| Print length | 224 pages |
| ISBN-10 | 429541168X |
| ISBN-13 | 978-4295411680 |
| Item Weight | 220 g |
| Dimensions | 7.4 x 5.12 x 0.63 inches (18.8 x 13 x 1.6 cm) |
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宮内和也 Format: Tankobon Softcover Entrepreneurship Editorial Review
SNSで家を売る 「タイパ時代」の営業術 is a comprehensive guide published by クロスメディア・パブリッシング that explores modern sales techniques in the age of social media. This Japanese-language book, published on December 12, 2025, spans 224 pages and offers valuable insights for real estate professionals looking to adapt their strategies to the digital landscape. Many readers appreciate its practical approach and the detailed case studies that illustrate successful applications of these techniques. The book's concise format makes it an easy read for busy professionals aiming to enhance their skills in social media marketing.
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Pros
- Practical insights for modern sales techniques
- Detailed case studies illustrate applications
- Concise format suitable for busy professionals
- Useful for real estate professionals
- Addresses the digital landscape effectively
Cons
- May not cover traditional sales methods extensively
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