Item #:
55140093
The Unpublished David Ogilvy : His secrets of management, Creativity, and Success - from Private Papers and Public Fulminations
Item #:
55140093
IMP 300
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Unlock the secrets of advertising genius David Ogilvy through his private papers and public insights.
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What Stands Out
Expert Insights
Gain unparalleled access to the untold wisdom of one of advertising's masters, featuring original thoughts and strategies that still resonate in today's marketing landscape.
Historical Significance
Explore the evolution of advertising through Ogilvy's experiences, offering readers a deep dive into the art and science of effective communication and brand building.
Practical Application
Includes actionable advice and real-world examples, making it not only a fascinating read but also a practical guide for modern marketers and business professionals.
Product Details
| Publisher | Sidgwick & Jackson |
| Publication date | January 1, 1988 |
| Edition | First Edition |
| Language | English |
| Print length | 176 pages |
| ISBN-10 | 0283996153 |
| ISBN-13 | 978-0283996153 |
| Item Weight | 15.5 ounces (439.43 grams) |
| Dimensions | 8.27 x 1.18 x 11.69 inches (21 x 3 x 29.7 cm) |
Who Should Buy?
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Aspiring Advertisers
Provides valuable insights and strategies for those looking to build a career in advertising and marketing.
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Marketing Students
Ideal for students seeking to enhance their understanding of advertising principles from a legendary industry leader.
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Ogilvy Fans
A must-have for collectors and fans wanting to explore the lesser-known thoughts of David Ogilvy.
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Casual Readers
May not engage casual readers who are not specifically interested in advertising or marketing.
Product Description
The Unpublished David Ogilvy : His secrets of management, Creativity, and Success - from Private Papers and Public Fulminations
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Business & Money Editorial Review
The Unpublished David Ogilvy by David Ogilvy offers a unique glimpse into the creative genius of one of advertising's greatest minds. Published by Profile Books, this English-language collection weighs just 1 lb (450 grams), making it a practical choice for both avid readers and advertising professionals. The book is acclaimed for its insights and strategies that remain relevant today, demonstrating Ogilvy's timeless approach to marketing and communication. Readers praise it for its rich content and the way it captures Ogilvy's unparalleled expertise, highlighting the significance of understanding consumer behavior, which is a key theme throughout the text.
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Pros
- Insightful perspectives on advertising strategies
- Rich content filled with timeless wisdom
- Easy to carry due to lightweight design
- Perfect for professionals and students alike
- Engaging writing style captures reader's attention
Cons
- Might need additional context for newcomers to advertising
Product Price History
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Features & Benefits
- Gain exclusive access to David Ogilvy's memos, letters, and speeches.
- Discover his proven strategies for management and creativity.
- Learn from the insights that shaped his legendary advertising career.
- Explore a compilation of lists and quotes that define success.
- Enhance your marketing knowledge with the wisdom of an industry pioneer.
- Transform your approach to advertising with Ogilvy's timeless lessons.
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