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Item #:
52917645
Global Marketing Management
89% of respondents would recommend this to a friend
Item #:
52917645
IMP 238
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What Stands Out
Comprehensive Insights
This edition offers extensive coverage of global marketing trends, strategies, and practices, equipping readers with the necessary knowledge to navigate the complexities of international markets effectively.
Updated Case Studies
Incorporates contemporary case studies that illustrate successful global marketing strategies, providing real-world examples that enhance the learning experience for students and professionals alike.
Expert Authors
Authored by leading experts in the field, this edition combines academic rigor with practical applications, ensuring that readers gain both theoretical understanding and practical skills in global marketing management.
Product Details
| Publisher | Pearson |
| Publication date | April 15, 2013 |
| Edition | 8th |
| Language | English |
| Print length | 480 pages |
| ISBN-10 | 0136157394 |
| ISBN-13 | 978-0136157397 |
| Item Weight | 2.5 pounds (1.13 kg) |
| Dimensions | 10.1 x 8.3 x 1.2 inches (25.7 x 21.1 x 3 cm) |
Who Should Buy?
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Marketing Students
Ideal for students pursuing marketing degrees, offering comprehensive insights into global marketing strategies and practices.
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Business Professionals
Beneficial for professionals seeking to expand their knowledge in international markets and enhance their marketing skill set.
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Educators
Useful resource for instructors teaching global marketing, providing relevant case studies and teaching materials.
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Casual Readers
Not suitable for casual readers due to its academic nature and focus on marketing concepts and strategies.
Product Description
Global Marketing Management
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Global Editorial Review
Global Marketing Management is an informative textbook published by Pearson, offering valuable insights with a print length of 480 pages. Despite excellent real-time examples and cases, some readers found the book's design lacking, noting that it uses only plain text with no illustrations or glossary for key terms. This feedback suggests that while the content is solid for MBA students, the presentation and organization could have been improved. Readers have expressed that the cases could have been positioned at the end of chapters for better flow, emphasizing the need for a more vibrant and interactive layout in future editions.
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Pros
- Offers excellent real-time examples and cases
- Informative for International Marketing studies
- Good flow in writing for understanding concepts
- Appropriate for MBA-level coursework
- Widely used as a required text in classes
Cons
- Lacks illustrations and engaging visual elements
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“Great service. Ordered an item coming from the USA which wasn't available in Ireland or even for delivery from the retailer and it had arrived within a few days. Very happy with the product and the service.”
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